You will have read or listened to thousands and one times the phrase an image is worth more than thousand words. And it is that the images continue being a key piece in the different strategies online from the companies (marketing of contents, Social Ads, publicity display in Google, etc.). But, where you can free unload free photos of high quality and of rights? You do not worry, we have thought about you and by it is we have created the list with the best banks of gratuitous images that we can find at the moment in Internet.
In the digital sector the changes are continuous, the technology evolves to an unstoppable rate and everything what today you know has expiration date. It is a reality, you you know it and we know it, there are not at all no new shortage. For that reason we have made the Agenda of Events of Digital Marketing of 2020. (more¦)
You think that you dominate Digital Marketing? It is well, I gave us then what is a KPI? How you define them? It seems that you do not know it so clearly, truth? You do not worry, next we are going to explain everything in detail to you what you need to know. (more¦)
To incorporate the video to the strategy online of your brand is essential nowadays (it is what we called Video Marketing). What why everybody looks for pages to unload videos of high quality free (4K or HD)? (more¦)
You know what is, you know his tools and still you don't know the benefits Digital Marketing for your company? If your brand does not have a digital strategy, you go behind schedule. But, as usually one says, better late than never, so you do not let pass more time and takes advantage of you all the positive that digital marketing can bring to your brand.
The appearance of Marketing Online
Digital marketing has supposed a disruptive change in everything what we understood as marketing and is not for less. The people are the center of attention and all tour surroundings to them. They are those that decide and influence in the communications of the brands of a way that for decades we could not have gotten to imagine. Partly thanks to the great amount of tools that they have to his reach, as for example the social networks, that every day are re-invented to offer to the users everything what they can need.
Bond, you will say that all this is very well, but that your you want that the question is responded to you that heads this post. And you are in your right. Calm, we were not delayed more in the introduction and we go to it.
As we come saying, a great amount of reasons exists for which you must use it in your strategy name brand yes or yes. Certainly you know some, but we are going to show to you all and each of them so that place to doubt that does not fit to you Digital Marketing is essential.
Benefits of Digital Marketing
To issue a message different for each receiver based on the information that we own of him and adapted its pleasures? Yes, it is only possible with digital marketing. A brand can segment campaigns considering multiple data: sociodemographic, behavior in Internet, psychological characteristics of the users, etc.
Marketing online is accessible in terms of budget, mainly if it compares them with the traditional channels of marketing as, for example, the TV, the radio or the press.
The means that integrate marketing online allow to an immediate intervention before any situation based on the results obtained and the behavior of the users before a certain campaign. If something does not work, we can clear it or modify it right away.
Capacity of reaction
Directly tie with the previous point, the flexibility and dynamism of the tools and channels that integrate it guarantee a reaction capacity that is impossible in traditional means. In other words, the consultation in real time of the results allows that you can have major control capacity on your brand and that you can optimize and correct any campaign at the moment.
The communications no longer are in a single sense, now a conversation between brand and users settles and vice versa. The bidirectionality improves the relation with the client and the potential client, but it as well supposes a series of risks that there are to have controlled so that they do not go against the brand (reputation online).
The continuous innovation and the used tools cause that they are possible to be automated great part of the processes reducing the required time and improving the results. Time is money and the experts in digital marketing know it.
Very related to the automatization, it is the precision in the measurement. In digital marketing any data does not escape, everything is registered: obtained results, benefits, return of the investment (ROI), etc. All this allows us to improve in the analyses and to draw very valuable conclusions for the brand at issue (of immediate form or not), being attacked the more loose points and continuing with what it is working.
The potential client can half begin and finish to the process of purchase of your product or service in a same one without having the necessity to leave him. For example, if we concentrated par excellence in one of the social networks as it is Facebook, the interested person can inquire on your brand, investigate, be decided and directly buy your product or service from the same platform.
With all this list of advantages of Marketing Online we want to transmit a clear and concise message: you must continue believing in which beams if you doubted the importance of digital marketing for your company and must be sent immediately to the digital adventure if still not it beams. To that now already more you are convinced? Rock'n' roll!
IT SOLES PLAN OF DIGITAL MARKETING
Now already you know the advantages the digital marketing, but you do not know how to begin, truth?
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That if Digital Marketing, that if Marketing Online, Marketing 2,0, Marketing research in Internet CiberMarketing or CyberMarketing¦ You will have gotten tired to listen to it of thousand different forms. But, you would dare to say what is Digital Marketing?
Ui! You you are thinking too much to it? That is that you do not know it very clearly. You do not worry, we are going to shed a little light to the subject to help to understand everything you what we can include within this great umbrella that we called Digital Marketing.
Definition and evolution of Digital Marketing
Using the logic you can get to obtain a quite right definition:
It is worth the redundancy, Marketing Online is everything what we understand by Marketing, that is to say, the set of action and advertising strategies or commercialization, applied in means and/or channels Online.
Thus, isn't Digital Marketing more than the application of the techniques of the world in off - line to the world online?
In certain way yes. In fact, in his origins in the Nineties, when everything was based on Web 1,0, he was simply that.
The Marketing online of the home (Web 1,0) concentrated on the front page Webs and so their characteristics were enough similars to traditional means (radio, television and the average forms). Why? In that world online it was impossible the communication and the interaction of the users. It was a unidirectional communication: of the company towards the user. The brand was the one who decided what, how and when to communicate the message to the hearing. Of some way, one was a showcase of products or services in the form of catalogue online.
Luckily, Internet evolved towards Web 2,0 and with him also Digital Marketing did it in parallel (or Digital Marketing 2,0 towards which we understand nowadays). They appeared the social networks and the new technologies of the information that allowed the instantaneous interchange of videos, images, etc. This way, Internet became a great community where the relations vice versa passed to be constant and total and fundamental feedback between brands and users and (bidirectionality) with all the pros and cons that it entails for the brands and their reputation online.
To day of today, Web 2,0 defines what we understand by Digital Marketing, but we cannot remain only with that since coverall is a flexible concept and in constant evolution by the rapidity in which they change the tools and platforms in which this type of marketing is realised.
Tools of Marketing Online
We have shelp that the power of the users in the form to obtain the data transformed the form to arrive at them and Marketing Online. But, what caused, it causes and it will cause these changes?
Without a doubt, the different tools that the users have to their reach. Perhaps these are in constant evolution, appear new and disappear others, but at the moment we can emphasize:
Text videos, podcasts and documents
Different platforms in the network exist through which these formats in the form of campaign can be distributed by itself or as global campaign to direct traffic towards a Web. Here the Viral Marketing plays a fundamental role in which they are the own users who resend and share the formats.
It is the central axis of all campaign of Digital Marketing. The objective of the actions that is always realises will be to direct traffic to the Web, or to obtain leads, to close a purchase of a determined product, etc. Within the Web as tool, can be:
Social Optimization Average (SMO)
The management and the presence in social networks and virtual communities are a great opportunity so that the brands connect with the consumers. To obtain feedback on the part of the users that from another way could not be obtained and be generated fidelity they are some of strength of this tool.
In order to extend information on this tool the following articles can turn out you interesting:
Without a doubt, one of the means to which one destines more advertising investment on the part of agencies and brands. And it is that which is the first place to which you go when you need a locksmith? And when you want to choose a masters? Then that, yet. It is then that it enters game the natural positioning (SEO) and the sponsored positioning (SEM).
Through the creation of an own network or the use of other people's networks. An affiliate is a generating support of traffic to which it is rephelp to him by the results that offer to us.
E-mail Marketing (Permission Marketing)
By means of the use of the own hiring or data base of data bases of third parties (not recommended). In both cases it is required to ask for express permission to the receiving user. In the e-mail marketing it is very important to know the legislation and applicable norm with the aim of successfully obtaining suitably the consent well and avoiding to fall in some practice nonallowed. It is not necessary that we in force say it after the entrance of new law RGPD in the European context.
Alliance between third parties
With the purpose of equipping with contents or services to sites without needing putting in new businesses sharing income. The most known they are cobranded or shared brands and the white brands, where the lender of services or the proprietor of the content does not appear facing the client.
It consists of placing inlhelp advertising creativities in the contents. They can be conventional (based only on the image in a fixed zone of the screen) or average Rich, where new elements as sound, video or movement by the page are introduced in addition. The most known they are popular banners.
To work with influential people in the social networks or the network (blogs, forums, etc.) so that they help to expand the message of the brand contributes to arrive at a concrete objective public of a near form and needs.
Each of these tools has different characteristics that they do them more or less suitable. In the list we found in the part superior those that allow to obtain major yield with respect to the investment realised in the communication (ROI). On the contrary, those of the low part of the list allow to have a greater control of the results of the campaign, a priori, eliminating uncertainty and being able to take the campaign to great volumes.
After this brief introduction to the world of digital Marketing, already you can do a clearer and concise idea to you than it is. Also, already you know what tools you must consider so that they help you in your presence online. Now already you are in the ideal starting point to undertake the adventure online of your brand.Ahead!ð
IT SOLES PLAN OF DIGITAL MARKETING
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