Benefits of Digital Marketing

8 Benefits of Digital Marketing for Companies + [Plantilla Plan Online FREE]

You know what is, you know his tools and still you don't know the benefits Digital Marketing for your company? If your brand does not have a digital strategy, you go behind schedule. But, as usually one says, better late than never, so you do not let pass more time and takes advantage of you all the positive that digital marketing can bring to your brand.

The appearance of Marketing Online

Digital marketing has supposed a disruptive change in everything what we understood as marketing and is not for less. The people are the center of attention and all tour surroundings to them. They are those that decide and influence in the communications of the brands of a way that for decades we could not have gotten to imagine. Partly thanks to the great amount of tools that they have to his reach, as for example the social networks, that every day are re-invented to offer to the users everything what they can need.

Bond, you will say that all this is very well, but that your you want that the question is responded to you that heads this post. And you are in your right. Calm, we were not delayed more in the introduction and we go to it.

As we come saying, a great amount of reasons exists for which you must use it in your strategy name brand yes or yes. Certainly you know some, but we are going to show to you all and each of them so that place to doubt that does not fit to you Digital Marketing is essential.

Benefits of Digital Marketing

  • Personalisation

To issue a message different for each receiver based on the information that we own of him and adapted its pleasures? Yes, it is only possible with digital marketing. A brand can segment campaigns considering multiple data: sociodemographic, behavior in Internet, psychological characteristics of the users, etc.

  • Reasonable costs

Marketing online is accessible in terms of budget, mainly if it compares them with the traditional channels of marketing as, for example, the TV, the radio or the press.

  • Flexibility

The means that integrate marketing online allow to an immediate intervention before any situation based on the results obtained and the behavior of the users before a certain campaign. If something does not work, we can clear it or modify it right away.

  • Capacity of reaction

Directly tie with the previous point, the flexibility and dynamism of the tools and channels that integrate it guarantee a reaction capacity that is impossible in traditional means. In other words, the consultation in real time of the results allows that you can have major control capacity on your brand and that you can optimize and correct any campaign at the moment.

  • Interaction

The communications no longer are in a single sense, now a conversation between brand and users settles and vice versa. The bidirectionality improves the relation with the client and the potential client, but it as well supposes a series of risks that there are to have controlled so that they do not go against the brand (reputation online).

  • Automatization

The continuous innovation and the used tools cause that they are possible to be automated great part of the processes reducing the required time and improving the results. Time is money and the experts in digital marketing know it.

  • Measurement

Very related to the automatization, it is the precision in the measurement. In digital marketing any data does not escape, everything is registered: obtained results, benefits, return of the investment (ROI), etc. All this allows us to improve in the analyses and to draw very valuable conclusions for the brand at issue (of immediate form or not), being attacked €œthe more loose€ points and continuing with what it is working.

  • Transaccionalidad

The potential client can half begin and finish to the process of purchase of your product or service in a same one without having the necessity to leave him. For example, if we concentrated par excellence in one of the social networks as it is Facebook, the interested person can inquire on your brand, investigate, be decided and directly buy your product or service from the same platform.

Conclusion

With all this list of advantages of Marketing Online we want to transmit a clear and concise message: you must continue believing in which beams if you doubted the importance of digital marketing for your company and must be sent immediately to the digital adventure if still not it beams. To that now already more you are convinced? Rock'n' roll!

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Now already you know the advantages the digital marketing, but you do not know how to begin, truth?

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You knew all the advantages Digital Marketing that we have commented? What benefit you take advantage of more in your business? Why?

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What is Digital Marketing

What is Digital Marketing? + [Plantilla to create your own Plan Online]

That if Digital Marketing, that if Marketing Online, Marketing 2,0, Marketing research in Internet CiberMarketing or CyberMarketing€¦ You will have gotten tired to listen to it of thousand different forms. But, you would dare to say what is Digital Marketing?

Ui! You you are thinking too much to it? That is that you do not know it very clearly. You do not worry, we are going to shed a little light to the subject to help to understand everything you what we can include within this great umbrella that we called Digital Marketing.

Definition and evolution of Digital Marketing

Using the logic you can get to obtain a quite right definition:

It is worth the redundancy, Marketing Online is everything what we understand by Marketing, that is to say, the set of action and advertising strategies or commercialization, applied in means and/or channels Online.

Thus, isn't Digital Marketing more than the application of the techniques of the world in off - line to the world online?

In certain way yes. In fact, in his origins in the Nineties, when everything was based on Web 1,0, he was simply that.

The Marketing online of the home (Web 1,0) concentrated on the front page Webs and so their characteristics were enough similars to traditional means (radio, television and the average forms). Why? In that world online it was impossible the communication and the interaction of the users. It was a unidirectional communication: of the company towards the user. The brand was the one who decided what, how and when to communicate the message to the hearing. Of some way, one was a showcase of products or services in the form of catalogue online.

Luckily, Internet evolved towards Web 2,0 and with him also Digital Marketing did it in parallel (or Digital Marketing 2,0 towards which we understand nowadays). They appeared the social networks and the new technologies of the information that allowed the instantaneous interchange of videos, images, etc. This way, Internet became a great community where the relations vice versa passed to be constant and total and fundamental feedback between brands and users and (bidirectionality) with all the pros and cons that it entails for the brands and their reputation online.

To day of today, Web 2,0 defines what we understand by Digital Marketing, but we cannot remain only with that since coverall is a flexible concept and in constant evolution by the rapidity in which they change the tools and platforms in which this type of marketing is realised.

Tools of Marketing Online

We have shelp that the power of the users in the form to obtain the data transformed the form to arrive at them and Marketing Online. But, what caused, it causes and it will cause these changes?

Without a doubt, the different tools that the users have to their reach. Perhaps these are in constant evolution, appear new and disappear others, but at the moment we can emphasize:

Text videos, podcasts and documents

Different platforms in the network exist through which these formats in the form of campaign can be distributed by itself or as global campaign to direct traffic towards a Web. Here the Viral Marketing plays a fundamental role in which they are the own users who resend and share the formats.

Web

It is the central axis of all campaign of Digital Marketing. The objective of the actions that is always realises will be to direct traffic to the Web, or to obtain leads, to close a purchase of a determined product, etc. Within the Web as tool, can be:

  • Central Webs.
  • Microsites.
  • Blogs.
  • Forums.
  • Social networks.
  • Chats.
  • Apps.

Social Optimization Average (SMO)

The management and the presence in social networks and virtual communities are a great opportunity so that the brands connect with the consumers. To obtain feedback on the part of the users that from another way could not be obtained and be generated fidelity they are some of strength of this tool.

In order to extend information on this tool the following articles can turn out you interesting:

Finders

Without a doubt, one of the means to which one destines more advertising investment on the part of agencies and brands. And it is that which is the first place to which you go when you need a locksmith? And when you want to choose a masters? Then that, yet. It is then that it enters game the natural positioning (SEO) and the sponsored positioning (SEM).

Affiliation

Through the creation of an own network or the use of other people's networks. An affiliate is a generating support of traffic to which it is rephelp to him by the results that offer to us.

E-mail Marketing (Permission Marketing)

By means of the use of the own hiring or data base of data bases of third parties (not recommended). In both cases it is required to ask for express permission to the receiving user. In the e-mail marketing it is very important to know the legislation and applicable norm with the aim of successfully obtaining suitably the consent well and avoiding to fall in some practice nonallowed. It is not necessary that we in force say it after the entrance of new law RGPD in the European context.

Alliance between third parties

With the purpose of equipping with contents or services to sites without needing putting in new businesses sharing income. The most known they are cobranded or shared brands and the white brands, where the lender of services or the proprietor of the content does not appear facing the client.

Publicity display

It consists of placing inlhelp advertising creativities in the contents. They can be conventional (based only on the image in a fixed zone of the screen) or €œaverage Rich€, where new elements as sound, video or movement by the page are introduced in addition. The most known they are popular banners.

Influencer Marketing

To work with influential people in the social networks or the network (blogs, forums, etc.) so that they help to expand the message of the brand contributes to arrive at a concrete objective public of a near form and needs.

Each of these tools has different characteristics that they do them more or less suitable. In the list we found in the part superior those that allow to obtain major yield with respect to the investment realised in the communication (ROI). On the contrary, those of the low part of the list allow to have a greater control of the results of the campaign, a priori, eliminating uncertainty and being able to take the campaign to great volumes.

Conclusion

After this brief introduction to the world of digital Marketing, already you can do a clearer and concise idea to you than it is. Also, already you know what tools you must consider so that they help you in your presence online. Now already you are in the ideal starting point to undertake the adventure online of your brand. Ahead! 😉

IT SOLES PLAN OF DIGITAL MARKETING

Now that already you have the knowledge, we give the tool you so that you begin your digital adventure.

It analyzes your brand, your strength and your weakness, defines your objectives, with what estrategia/s you will obtain them, what action you will implement€¦ How you are going it to do? Through our group so that you create your plan of Digital Marketing. 

IT CREATES YOUR OWN PLAN OF DIGITAL MARKETING

 

 

You use Digital Marketing in the strategy of your business? What tools you use? You don't know how to begin with your plan?

Count us in the commentaries!