That if Digital Marketing, that if Marketing Online, Marketing 2,0, Marketing research in Internet CiberMarketing or CyberMarketing¦ You will have gotten tired to listen to it of thousand different forms. But, you would dare to say what is Digital Marketing?
Ui! You you are thinking too much to it? That is that you do not know it very clearly. You do not worry, we are going to shed a little light to the subject to help to understand everything you what we can include within this great umbrella that we called Digital Marketing.
Definition and evolution of Digital Marketing
Using the logic you can get to obtain a quite right definition:
Thus, isn't Digital Marketing more than the application of the techniques of the world in off - line to the world online?
In certain way yes. In fact, in his origins in the Nineties, when everything was based on Web 1,0, he was simply that.
The Marketing online of the home (Web 1,0) concentrated on the front page Webs and so their characteristics were enough similars to traditional means (radio, television and the average forms). Why? In that world online it was impossible the communication and the interaction of the users. It was a unidirectional communication: of the company towards the user. The brand was the one who decided what, how and when to communicate the message to the hearing. Of some way, one was a showcase of products or services in the form of catalogue online.
Luckily, Internet evolved towards Web 2,0 and with him also Digital Marketing did it in parallel (or Digital Marketing 2,0 towards which we understand nowadays). They appeared the social networks and the new technologies of the information that allowed the instantaneous interchange of videos, images, etc. This way, Internet became a great community where the relations vice versa passed to be constant and total and fundamental feedback between brands and users and (bidirectionality) with all the pros and cons that it entails for the brands and their reputation online.
To day of today, Web 2,0 defines what we understand by Digital Marketing, but we cannot remain only with that since coverall is a flexible concept and in constant evolution by the rapidity in which they change the tools and platforms in which this type of marketing is realised.
Tools of Marketing Online
We have shelp that the power of the users in the form to obtain the data transformed the form to arrive at them and Marketing Online. But, what caused, it causes and it will cause these changes?
Without a doubt, the different tools that the users have to their reach. Perhaps these are in constant evolution, appear new and disappear others, but at the moment we can emphasize:
Text videos, podcasts and documents
Different platforms in the network exist through which these formats in the form of campaign can be distributed by itself or as global campaign to direct traffic towards a Web. Here the Viral Marketing plays a fundamental role in which they are the own users who resend and share the formats.
It is the central axis of all campaign of Digital Marketing. The objective of the actions that is always realises will be to direct traffic to the Web, or to obtain leads, to close a purchase of a determined product, etc. Within the Web as tool, can be:
- Central Webs.
- Social networks.
Social Optimization Average (SMO)
The management and the presence in social networks and virtual communities are a great opportunity so that the brands connect with the consumers. To obtain feedback on the part of the users that from another way could not be obtained and be generated fidelity they are some of strength of this tool.
In order to extend information on this tool the following articles can turn out you interesting:
Without a doubt, one of the means to which one destines more advertising investment on the part of agencies and brands. And it is that which is the first place to which you go when you need a locksmith? And when you want to choose a masters? Then that, yet. It is then that it enters game the natural positioning (SEO) and the sponsored positioning (SEM).
Through the creation of an own network or the use of other people's networks. An affiliate is a generating support of traffic to which it is rephelp to him by the results that offer to us.
E-mail Marketing (Permission Marketing)
By means of the use of the own hiring or data base of data bases of third parties (not recommended). In both cases it is required to ask for express permission to the receiving user. In the e-mail marketing it is very important to know the legislation and applicable norm with the aim of successfully obtaining suitably the consent well and avoiding to fall in some practice nonallowed. It is not necessary that we in force say it after the entrance of new law RGPD in the European context.
Alliance between third parties
With the purpose of equipping with contents or services to sites without needing putting in new businesses sharing income. The most known they are cobranded or shared brands and the white brands, where the lender of services or the proprietor of the content does not appear facing the client.
It consists of placing inlhelp advertising creativities in the contents. They can be conventional (based only on the image in a fixed zone of the screen) or average Rich, where new elements as sound, video or movement by the page are introduced in addition. The most known they are popular banners.
To work with influential people in the social networks or the network (blogs, forums, etc.) so that they help to expand the message of the brand contributes to arrive at a concrete objective public of a near form and needs.
Each of these tools has different characteristics that they do them more or less suitable. In the list we found in the part superior those that allow to obtain major yield with respect to the investment realised in the communication (ROI). On the contrary, those of the low part of the list allow to have a greater control of the results of the campaign, a priori, eliminating uncertainty and being able to take the campaign to great volumes.
After this brief introduction to the world of digital Marketing, already you can do a clearer and concise idea to you than it is. Also, already you know what tools you must consider so that they help you in your presence online. Now already you are in the ideal starting point to undertake the adventure online of your brand. Ahead! ð
IT SOLES PLAN OF DIGITAL MARKETING
Now that already you have the knowledge, we give the tool you so that you begin your digital adventure.
It analyzes your brand, your strength and your weakness, defines your objectives, with what estrategia/s you will obtain them, what action you will implement¦ How you are going it to do? Through our group so that you create your plan of Digital Marketing.
IT CREATES YOUR OWN PLAN OF DIGITAL MARKETING
You use Digital Marketing in the strategy of your business? What tools you use? You don't know how to begin with your plan?
Count us in the commentaries!